"
Synth transformed our decision-making. The accuracy of the insights is incredible and has saved us countless hours of manual analysis.
Sarah JohnsonChief Operations Officer, TechCorp
AI-speed Market Research
Validate your ideas with Synthetic Focus Groups
An insights platform for agencies and brands
How our model-agnostic AI works
AI-powered market research platform, synthetic focus group, consumer insights software, online qualitative research, online focus groups tool, AI consumer analysis, market validation platform
Try the platform free, no credit card required
The simulation platform built for agencies, consultancies, and research teams who need to validate hypotheses without the timelines and costs of traditional fieldwork.
85-90%
Accuracy vs. real
100x
Faster
90%
Cost reduction
50+
Agencies trust us
Some brands already trust Synth
The Problem
Traditional research isn't built for today's speed. Your team loses valuable time to operational logistics.
The Solution
Synth automates 90% of operational work so your team invests its talent where it's irreplaceable.
Synth doesn't replace your expertise, it unleashes it
Focus on strategy, analysis, and the high-value consulting your clients demand while we handle the rest.
90%
Work Automated
100%
Expertise Unlocked
∞
Strategic Value
Synthis your instant validation engine for…
Methodologies you Accelerate
All the qualitative research methodologies you know, but with the speed and scalability of synthetic AI.
In-depth Interviews
Intimate, deep 1:1 conversations that reveal authentic motivations, frustrations, and desires.
- Complex psychological profiles
- Smart follow-up questions
- Deep emotional analysis
Focus Groups
Immersive group sessions with up to 12 diverse synthetic participants. Real group dynamics in minutes. You can also run mixed synthetic focus groups where a human participant joins the AIs.
- Demographically diverse participants
- Authentic group dynamics
- Mixed mode (humans + AI)
- Automatic transcripts
Surveys
Coming soon- Thousands of answers in minutes
- Automatic statistical analysis
- Advanced segmentation
Synth Savings Calculator
Discover how much time and money you can save with synthetic research
Configuration
TRADITIONAL METHOD
18 days
4436 €
1 day
936 €
* Estimates based on market averages. Your real case may vary depending on vendor and exact specifications.
Technology Architecture
Advanced tech stack with multiple processing layers and a state-of-the-art, model-agnostic architecture.
Model-Agnostic Layer
Orchestration across GPT-4o, Claude 3.5, Gemini, Llama and proprietary models. Auto-balanced.
Auto-switch
Balanced
Vector RAG Engine
Advanced retrieval with Pinecone, ChromaDB, multimodal embeddings, and knowledge graphs.
Multimodal
Real-time
Real-time Processing
Stream Analytics
Kafka+Flink for real-time sentiment, emotion detection, and topic analysis.
Quality Control
Validation against real data. Automatic A/B tests vs. traditional methodologies.
Auto-scaling
Kubernetes+KEDA to scale on demand. Edge computing for global low latency.
99.9%
SLA Uptime
<200ms
Response Time
Multi-Agent Framework
Agent coordination, Apache Kafka, Redis Streams, distributed events and queues.
Event-driven
Distributed
Cultural Worldviews Engine
Our engine calibrates the thinking model integrating Hofstede's Cultural Dimensions. We adjust implicit variables: perception of authority, uncertainty avoidance.
Hofstede
Persistent
All information is end-to-end encrypted
GDPR compliant, SOC 2 readiness, and enterprise-grade security standards
The Synth Realism Engine™:
The 5 Layers of Human Emulation
Our realism engine is built on a five-layer, progressively deeper architecture. Each level adds a new dimension of humanity to ensure every insight you get is anchored in a psychological and cultural truth.
Layer 1: Identity Layer
The foundational layer where you define the participant's DNA. You sculpt their observable identity: demographics, goals, frustrations, and key personality traits.
Practical Use Case: By defining a persona as traditional and risk-averse, you ensure their first reaction to a disruptive idea is realistic skepticism, asking "Why would I need this?"*. It's your first stress test to see if the concept survives first contact.
1
Layer 2: Cognitive Layer
This is where you script the brain's mental shortcuts. Choose among 9 Cognitive Biases (like Loss Aversion or Social Proof) to dictate how the person makes decisions in a humanly "irrational" way.
Practical Use Case: Testing an acquisition campaign. Even if your offer is 10% cheaper, you assign the participant the "Loss Aversion" bias. You'll observe them reject it for fear of poor service—revealing your message shouldn't focus only on price, but on safety and ease of switching*.
2
Layer 3: Cultural Layer
The deepest layer of identity. Based on the profile you created, our engine assigns a cultural "Worldview" that defines unwritten values, language, and how they interpret the world. The real power lies in turning predictable responses into actionable insight by revealing the hidden cultural "why."
Practical Use Case:* When testing a new "gamification" feature in an app, a cautious profile might simply say it "doesn't seem useful"—surface-level feedback. But once our engine assigns a worldview, that same person articulates the real cultural rejection: gamification is "childish" and "cheapens the brand," clashing with their status codes.
3
Layer 4: Contextual Layer
Your live control tools. As Simulation Director, you modulate the participant's performance via Emotional State (e.g., anxious), Social Context (formal vs. informal), or a Hidden Agenda (their goal in the conversation).
Practical Use Case: Simulate the impact of a market event. Crisis? You set the state to "Anxious" and watch how price sensitivity becomes the sole decision factor. Want the unfiltered truth? Switch context to "Close Friend"* and watch courtesy fade as brutally honest opinions emerge.
4
Layer 5: Evolutionary Layer
Our most revolutionary capability. Unlike static AI, the participants you direct can be persuaded, as our system evaluates each argument's strength in real time.
Practical Use Case: Validate your sales team's pitch. Present your pitch to a synthetic focus group. You won't just see who ends up convinced—our analysis will show which exact phrase or argument* triggered the change of opinion in skeptics, so you optimize based on what truly persuades.
5
Full Control
Your Laboratory of
Human Behavior
Don't just run a simulation. Design an experiment.
We give you the tools to control every variable of realism.
Module 1
The Initial Mood State
Define the emotional starting point. Does your participant arrive at the session optimistic, stressed, or neutral? The same profile will react very differently to your concept depending on their mood state. This simple adjustment unlocks a new dimension of realism.
Module 2
The Social Context
Control the power dynamics. We don't speak the same way to an authority figure as to a friend. Define whether the moderator acts as a "Formal Interviewer" or a "Close Friend" and observe how formality or closeness alter the sincerity and detail of responses.
Module 3
The Hidden Agenda
What if a participant "wants to appear as an expert" or "is secretly loyal to the competition"? Assign a hidden agenda and watch how these motivations subtly influence the conversation, revealing tensions that surveys would never capture.
Module 4
Cultural Worldviews
Our engine calibrates the thinking model using scientific frameworks like Hofstede's Cultural Dimensions. We adjust the variables that govern decision-making, such as perception of authority, to guarantee regional realism based on behavioral science.
Spark Creation Engine
How a Synthetic Person
is Born in Seconds
Introducing Spark, our probabilistic creation engine.
The ultimate tool to eliminate 'blank canvas' bias and discover profiles you didn't know you needed.
The Problem It Solves
The biggest risk at the start of research is our own bias. Unconsciously, we design profiles that confirm our hypotheses. Spark breaks this cycle. It's not a random generator; it's an idea catalyst that creates realistic and coherent profiles, introducing real-world variability into your study.
1
Step 1
The Anchor
(Your Control)
You define the non-negotiable pillars. Through a simple interface, you provide demographic anchors: Age Range, Socioeconomic Status, and Country. This ensures every 'spark' is always relevant to your research.
👤
Age Range
25-35
💼
SES
Upper-middle
🌍
Location
Madrid (Spain)
2
Step 2
The Logic
(The Probabilistic Draw)
Here's where the magic happens. Spark uses a sociocultural data engine to assign the 5 layers of human emulation. Imagine rolling loaded dice based on that demographic's reality:
- Layer 1 (Profile): Draw personality traits (e.g., risk aversion) and cognitive biases, with probabilities that adjust to each other for greater coherence.
- Layer 4 (Worldview): Automatically selects the most appropriate Worldview from our engine.
- Other Layers: Establishes the structure for Memory, Knowledge, and the Language Model.
⚠️Risk Aversion: 25%
🔄Status Quo Bias: +20%
🌆Worldview: Urban Youth
3
Step 3
The Narrative
(AI Synthesis)
Finally, the AI receives this structured data sheet and acts like an expert psychologist, synthesizing a credible human narrative. It doesn't invent; it logically deduces goals, fears, and motivations from the drawn traits.
Participant
👩
Ann Smith
Woman28 years oldMadrid
📝
Bio
Tech sector professional, values stability...
🎯
Goals
Work-life balance, financial security...
😓
Frustrations
Job uncertainty, rapid changes...
You're not creating from scratch;
you're directing creation.
Generate diverse and credible participants in seconds, ready for the Laboratory or direct simulation. The perfect combination of strategic control and inspired discovery.
Technical Comparison
The Difference is the Insight,
not the Answer
A chatbot gives you generic information. A Synth synthetic participant reveals human motivations.
VS
Generic Chatbot
Answers without depth
Participant
Deep and human insights
Personality
Responds generically, without a coherent underlying identity. It's an "echo" of its data.
Personality
Builds and maintains a deep personality, with history, values, and consistent character.
Worldview
Lacks a belief framework; its responses are a statistical reflection of the web, without its own point of view.
Worldview
Operates from a defined value system, giving coherence and depth to all its interactions.
Granularity
Offers "textbook" answers, without the richness, anecdotes, and nuances of personal experience.
Granularity
Reveals unique details and anecdotes, based on its psycho-demographic profile and contextual memory.
Cognitive Biases
Designed to be objective and neutral, eliminating the "imperfections" of real human judgment.
Cognitive Biases
Deliberately incorporates biases to high-fidelity simulate the mental shortcuts of human thinking.
Mood State
Unable to feel or simulate emotions, resulting in monotonous and predictable interactions.
Mood State
Simulates a dynamic mood state (frustration, enthusiasm) that evolves realistically during the conversation.
Hidden Agenda
Has no goals beyond answering. It's a passive interlocutor waiting for the next question.
Hidden Agenda
Possesses underlying motivations (e.g., "wants to appear as an expert") that subtly influence the conversation.
Research Team
Founders with qualitative research and technology experience who understand both methodology and innovation.
Carlos de Prado
CEO & Co-Founder
Strategist with 20+ years leading high-performance teams and driving growth in competitive startups and global consultancies.
Omar Hidalgo
CIO & Co-Founder
Process and innovation specialist with 20+ years leading technical teams. Expert in optimizing business models through technology architecture and transformation.
Jesús Rodríguez
CMO & Co-Founder
Marketing leader with 20+ years in B2B. Specialist in brand building, growth strategies, and high-impact positioning.
Simple and Transparent Billing
Pay per Interaction, not Preparation
Our pricing model is designed to be fair and predictable. We want you to invest your time exploring ideas, not worrying about hidden costs.
Pay per Participant, One Time
The cost is only generated when you integrate a synthetic participant into a simulation (interview or focus group). It's a one-time payment per participant and simulation.
24 Hours of Unlimited Interaction
Once the simulation starts, a 24-hour window of unlimited dialogue opens. During this time, you can ask all the questions you need to the participants of that session at no additional cost.
Everything Else is Free
We believe creativity should have no barriers. That's why all preparation and analysis work has no associated cost. You can, without limits:
- Create and refine Synthetic Personas in your library
- Design Moderation Guides and Visual Stimuli with AI
- Generate executive summaries and key findings analysis post-simulation
Fair and predictable model to explore without limits
Detecting your location to show local prices...
What our Customers say
Discover how industry leaders transform their business with Synth
"
Synth's automation and analytical depth took us to the next level. We now make decisions in hours, not weeks.
Sofia MartinezInsights Lead, FutureBrand
"
Real-time analytics and automated reporting have revolutionized how we measure performance and spot growth opportunities.
Michael ChenHead of Data, InnovateLabs
Showing testimonial 1 of 4: Sarah Johnson from Chief Operations Officer, TechCorp
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