Terms and Conditions of Use

Effective Date: December 15, 2024

Welcome to Synth (hereinafter, "we", "our", or the "Platform"). These Terms and Conditions of Use (the "Terms") govern your use of our SaaS platform for synthetic market research and AI-powered qualitative simulations, accessible via our website and associated subdomains.

By accessing, registering for, or using our services, you agree to be legally bound by these Terms. If you do not agree with any part of these Terms, you must not use our services.

1. Definitions

"Platform": Refers to Synth, including all services, features, AI tools, and associated content.

"User": Any individual or legal entity that accesses and uses the Platform.

"AI Agents": Automated artificial intelligence systems provided by the Platform to perform specific research and analysis tasks.

"Account": The user registration that enables access to the Platform's services.

"User Data": All information, files, content, and data that the User enters, stores, processes, or transmits through the Platform.

2. Service Description

Synth provides a SaaS platform that enables teams to design, configure, and run synthetic interviews and focus groups to validate hypotheses and extract insights quickly. Services include, but are not limited to:

  • Creation and customization of synthetic Personas
  • Configuration of focus groups and interview scenarios
  • Automated analysis and reporting
  • Monitoring and session management tools
  • APIs and webhooks for custom integrations
  • Specialized technical support

3. Registration and User Accounts

3.1 Eligibility

You must be of legal age in your jurisdiction and have the legal capacity to enter into a binding contract. If you represent a company or organization, you must have the authority to bind such entity to these Terms.

3.2 Accuracy of Information

You agree to provide accurate, current, and complete information during registration and to keep such information updated. Providing false information may result in suspension or termination of your account.

3.3 Account Security

You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You must notify us immediately of any unauthorized use or security breach.

4. Acceptable Use

4.1 Permitted Uses

You may use the Platform solely for legitimate business purposes and in accordance with these Terms. AI features must be configured and used ethically and responsibly.

4.2 Prohibited Uses

It is strictly prohibited to use the Platform to:

  • Engage in illegal, fraudulent, or rights‑violating activities
  • Create or distribute malicious content, spam, or offensive material
  • Attempt to access, alter, or damage unauthorized systems, data, or accounts
  • Reverse engineer, decompile, or disassemble the Platform
  • Build competing products or services based on our technology
  • Circumvent security measures or usage limitations
  • Intentionally overload our systems or infrastructure
  • Process sensitive personal data without appropriate safeguards

5. Data and Privacy

5.1 Data Ownership

You retain all rights, title, and interest in and to your User Data. Synth does not claim ownership over any data you enter, store, or process through the Platform.

5.2 Data Use License

By using the Platform, you grant us a limited, non‑exclusive, revocable license to access, process, and store your User Data solely to provide the requested services.

5.3 Data Security

We implement appropriate technical and organizational measures to protect your User Data against unauthorized access, alteration, disclosure, or destruction. However, no system is completely secure, and we cannot guarantee absolute security.

5.4 Regulatory Compliance

You are responsible for ensuring that your use of the Platform and related data processing complies with all applicable laws and regulations, including but not limited to GDPR, CCPA, and other data protection laws.

6. Subscription Plans and Billing

6.1 Service Plans

We offer various subscription plans with different features, usage limits, and pricing. Specific details are available on our website and may be updated from time to time.

6.2 Billing and Payments

Subscriptions are billed in advance on a monthly or annual basis according to the selected plan. Payments must be made via accepted payment methods. Failure to pay may result in suspension or termination of service.

6.3 Auto‑renewal

Subscriptions renew automatically at the end of each billing period unless you cancel before the renewal date. We reserve the right to modify prices with at least 30 days' prior notice.

6.4 Cancellation and Refunds

You may cancel your subscription at any time from your dashboard. Cancellations take effect at the end of the current billing period. Refunds are granted only in exceptional circumstances at our sole discretion.

7. Intellectual Property

7.1 Rights to the Platform

The Platform, including all software, algorithms, interfaces, documentation, and associated content, is owned by Synth and protected by intellectual property laws. You are granted a limited, non‑exclusive, non‑transferable license to use the Platform under these Terms.

7.2 Feedback and Suggestions

Any feedback, suggestions, or ideas you provide about the Platform may be used by us without compensation or attribution, and you waive any rights to such feedback.

7.3 Trademarks

All trademarks, trade names, and logos used on the Platform are the property of Synth or their respective owners and may not be used without prior written authorization.

8. Limitation of Liability

8.1 Disclaimer of Warranties

THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. WE DO NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR‑FREE, OR COMPLETELY SECURE.

8.2 Limitation of Damages

IN NO EVENT SHALL SYNTH BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, OR BUSINESS OPPORTUNITIES, REGARDLESS OF THE LEGAL THEORY.

8.3 Maximum Liability

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIM RELATED TO THESE TERMS OR THE PLATFORM SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

9. Indemnification

You agree to indemnify, defend, and hold harmless Synth, its affiliates, directors, employees, and agents from and against all claims, demands, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Platform; (b) your violation of these Terms; (c) your violation of third‑party rights; or (d) your User Data.

10. Termination

10.1 Termination by Either Party

Either party may terminate these Terms at any time with or without cause by prior written notice. Termination is effective immediately or on the date specified in the notice.

10.2 Termination for Breach

We may suspend or terminate your access immediately if you violate these Terms, without prior notice and without liability to you.

10.3 Effects of Termination

Upon termination: (a) your right to access and use the Platform ceases immediately; (b) you may download your User Data for a limited period; and (c) your account and associated data may be deleted after a reasonable grace period.

11. Changes to the Terms

We reserve the right to modify these Terms at any time. Material changes will be notified at least 30 days in advance via the email registered to your account or by notice on the Platform. Continued use after changes take effect constitutes acceptance of the revised Terms.

12. Governing Law and Dispute Resolution

12.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of Spain, without regard to its conflict of laws principles.

12.2 Jurisdiction

Any dispute arising out of or relating to these Terms shall be subject to the exclusive jurisdiction of the competent courts of Madrid, Spain.

12.3 Alternative Dispute Resolution

Before initiating any legal proceedings, the parties will attempt to resolve any dispute amicably through direct negotiation for at least 30 days.

13. General Provisions

13.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between the parties and supersede all prior agreements relating to the subject matter hereof.

13.2 Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

13.3 No Waiver

Failure by either party to exercise or enforce any right or provision shall not constitute a waiver of such right or provision.

13.4 Assignment

You may not assign or transfer these Terms or your rights and obligations hereunder without our prior written consent. We may assign these Terms without restriction.

14. Contact

If you have questions about these Terms and Conditions, you can contact us at:

Email: hola@synth-insights.com

Address: 1209 Mountain Road Pl NE Ste R, Albuquerque, NM 87110, USA

Phone: +34 620 915 003

Last updated: December 15, 2024. These Terms and Conditions are subject to periodic updates. We recommend reviewing this page regularly to stay informed of any changes.